Book review: Professional Search Engine Optimization with PHP: A developer’s Guide to SEO

ऑगस्ट 10, 2007 by

Search Engine Optimization (SEO) is the last process I would think of when making my homepage. However, when fighting for customers or the possibility for an audience and thus advertising revenue through page clicks then understanding SEO and placing it in the center of your website’s design is vital for your personal/professional wealth. Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO by Jaimie Sirovich and Cristian Darie and published by WORX as part of its Programmer to Programmer series details many, many valid tactics.

Search Engine Optimization

My first impressions were very positive: a potentially theoretical book made alive through the valid use of PHP code examples that permeated the pages with context. A well described book detailing many types of pressures and risks for the budding Search Engine Marketer or website engineer. The book taught me—without pain—a great deal on a complex subject area of which I knew little.

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Does Google deserve lawsuits?

ऑगस्ट 8, 2007 by

Google seems to never catch a break when it comes to YouTube. Media giant Viacom, which owns Comedy Central, MTV, and Paramount Studios has seen the National Music Publishers’ Association join their lawsuit against YouTube. The companies claim that videos posted on YouTube keep songwriters, artists and studios from receiving due compensation for posting their music/films/etc.

NEW YORK (AP) – A group of music publishing companies said Monday it is joining a copyright infringement lawsuit against Google Inc.’s video-sharing site YouTube.

The National Music Publishers’ Association said it was joining the lawsuit out of concern that many songwriters weren’t receiving proper compensation when their music appeared on YouTube videos.

The lawsuit also includes as plaintiffs The Football Association Premier League and Viacom Inc., a media company that owns MTV, Paramount Pictures, Nickelodeon and Comedy Central.

The plaintiffs say YouTube is breaking the law by hosting video clips that they hold the copyrights to. However, YouTube says it’s complying with the law by immediately taking down any clips found to be violating copyrights after receiving notification.

David Israelite, chief executive of the NMPA, said in a statement that the music publishers’ group was “very concerned about YouTube’s approach to copyright.” The lawsuits have been combined for trial purposes into one case being heard by U.S. District Judge Louis L. Stanton in New York.

Music publishing companies administer the copyrights of songwriters and composers and collect the royalties that are due to them.

Copyright 2007 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Keeping records from Google

Trying to keep your internet activity to yourself is nothing new, but a Web site called is looking to keep records of your Google searches safe. Even from Google.

According to the Googlonymous, Google keeps records of who searches for what on their site, and will turn it in to the authorities when asked.

The promise of Googlonymous? Just that. Google. Anonymously.

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AdWords Editor 3.5 Update

जून 21, 2007 by

We’d like to ask anyone still using AdWords Editor 2.0, 2.5, or 3.0 to upgrade to the latest version (3.5) before July 10, 2007. After July 10, versions 2.0, 2.5, and 3.0 will no longer be supported. To upgrade, just follow the automatic download prompt that appears whenever you start AdWords Editor. You can find instructions on how to preserve any comments or unposted changes when you upgrade here.

For a complete list of version-specific changes, see AdWords Editor Release Notes

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Google Enterprise Unplugged

जुलै 27, 2006 by

Need corporate info on the go?

Corporate networks, (CMS) content management systems, databases – searchable on mobile devices…

If you thought walking and chewing gum at the same time was hard, try walking and searching your corporate information! But wait…now that the new Google Search Appliance Mobile edition has hit the streets, you can do just that. Access your enterprise info while on the go, including searching your corporate network, databases, various content management systems, and your public website. You can even leverage our Google OneBox for Enterprise technology to get real-time info from a range of other business applications!

Read more:

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Use RSS To Boost Your Business

जुलै 23, 2006 by

Are you wondering what you can use RSS for right now? Here are some practical examples of RSS at work.

Use Your Own Content
Almost ANY web based content can be transformed into an RSS feed. The only real requirement is that the information changes regularly.

You’ve probably heard of the term “blog” or “weblog”. It’s a page that displays (in chronological order) a series of writings on whatever the author wants to write about. While a normal blog also allows others to add their comments to yours, you don’t have to offer that functionality.


Set up a page where you regularly add your thoughts on all sorts of issues – or just one issue – with the most recent post at the top of the page. Include these items in an RSS feed, and you’ve got a whole new audience for your pearls of wisdom.

If you regularly produce an email newsletter, then consider converting it to RSS format as well as continuing to email it. After all, your newsletters ARE also shown on your web site… aren’t they?

New Links
If you have a links directory, considering creating an RSS feed of the new links added to your directory in the last week or so. If you have a category structure within that directory, with links added often, you can create a feed for each category.

New Members
Do you run a public membership site? Recently joined members could be listed in an RSS feed with links direct to their profiles. What a great way to welcome new members!

News Headlines
Typically, the main use of RSS is to present headlines and a short introduction to “newsy” stories. Create an RSS feed on your site featuring your company press releases, site updates, etc.

Upcoming Events
RSS is a great way to let people know of events and activities that may be happening soon. It’s easy to turn an “events” page into an RSS feed.

Ticker RSS Feeds
Do you have timely information, e.g. important stock figures, to communicate to your customers? Automate the process with software and RSS can feed new critical information on an hourly basis (or more frequently if needed).

Share your knowledge. This is a more “formal” type of writing, where you write a series of articles on a specific topic. Add a new article on that topic every week or so. Set up several topics and you’ve got several new RSS feeds to attract even more interest in what you know.

Don’t forget to include a resource box in the article which allows others to reproduce your article on their site, with an obvious link back to you.

New Products
Got an online store with new inventory added regularly? Add details about your newly added items to an RSS feed to let people know what’s just come in.

Weekly/Monthly Specials
Do you regularly make special offers on different products in your inventory? Again, RSS is a great way to tell people what’s on special this week… or this month.

Using Content From OTHER Web Sites
If a site offers an RSS feed for people to subscribe to, you can possibly use that feed on your site. Just check the terms and conditions on the site FIRST to see if you can reproduce the feed. If in doubt – send an email or phone them to ask permission.

About the Author

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