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Yahoo has appointed BlackBerry and former Orange executive Kristof Fahy to a top marketing role to revitalise the company’s brand across Europe.
Fahy, who takes the newly created role of vice-president of marketing for Europe, will be responsible for overseeing all of Yahoo’s brand development, customer insight and communications in Europe.
He joins from Research in Motion, where he was brand marketing director for BlackBerry across Europe, the Middle East and Africa.
Previously he spent seven years with Orange, from 1999, holding various roles including director of global brand communications.
Most recently at Orange, Fahy was head of brand, planning and advertising for the mobile operator’s UK business, before leaving in 2005.
“We are excited to have someone of his calibre and experience joining the Yahoo team as we transform the company to being customer centric in everything we do,” said Toby Coppel, the Yahoo! Europe managing director.
Coppel, formerly the Yahoo chief strategy officer, has been keen to engineer a turnaround of the Yahoo operation and brand since being appointed to the European role in April.
In a recent interview he said that poorly performing parts of the European business have until the end of the first quarter next year to improve or faced being closed down or sold.
The company wants to focus on services that users are interested in on a daily basis, such as news and sport, with other operations, such as price comparison service Kelkoo, under strategic review.
Yahoo!’s share of the European search market is just over 3%, compared with around 18% in the US and 14% worldwide, according to ComScore.
The Mobile Website Optimization Company, North America’s premier mobile SEO specialists have opened their collaborative mobile SEO and mobile search engine marketing and promotion website.
This is the first mobile website of its kind where users can get information ranging from creating free mobile websites to programming advice to consulting. Much of the information is free and provides a much needed value added service for mobile web designers and webmasters. The biggest advantage of a website like this is the fact that MWO has experience in all kinds of website marketing and has made a seamless transition to the mobile space for their clients.
MWO offers several value added services including programming help and tutorials, mobile website marketing, mobile optimization, free SEO tools, articles, forums, as well as a special section selling high traffic mobile websites. Visitors to the site can submit questions, advertise their own high traffic mobile websites, utilize the free tools or have MWO provide a service or services they need to get their website properly mobilized.
When visiting MWO be sure to check out their articles section as many of their mobile optimization articles are quite detailed and give mobile webmasters some very good insight into properly optimizing and marketing their mobile websites and online mobile businesses.
Google’s side of the story
Rick Aristotle Munarriz: Google Finance’s launch last year came years after Yahoo! (Nasdaq: YHOO) and Microsoft (Nasdaq: MSFT) hit the scene. How is Google Finance different? What is it bringing to the table?
Katie Jacobs Stanton: Google Finance was a natural extension of Google’s overall mission to better organize the world’s information and make it universally accessible. Google Finance was designed to help users find the most relevant, useful, and comprehensive financial information as quickly as possible. In the past, users have often waded through a lot of irrelevant information to get the financial data they want or need. Our goal is to provide a fresh perspective on finance-related search.
Google Finance brings a lot to the table. I’ll highlight the top three distinguishing features. First, Google Finance offers an easier way to search for financial information. For example, you can search by the name or symbol of worldwide public or private companies or mutual funds. Try searching for “Bloomberg” or “Vodafone” (on the London stock exchange, not the ADR) or “Apple” on Google Finance and then conducting the same search on any other online finance site. You’ll instantly see how much easier it is.
A second major difference is our charts. We were the first to launch interactive charts where you can click and drag to view different time periods. Further, the charts are essentially a mashup of stock prices and news stories to help provide additional context as to why a stock may (or may not) have moved. You can also easily compare stocks and indices on one chart, as well as view splits and dividends. Lastly, I’m not aware of any other chart that allows you to see extended hour trades plotted. This is particularly important during earnings seasons or when a major company announcement occurs in extended hours.
A third major difference is our company coverage of news, blogs, and videos. We incorporate news stories from over 4,500 English sources to provide the most relevant, unbiased, and timely news on a company. We also launched Google Finance with blog search results to offer an even wider perspective of views on a company. And more recently, we added financial videos on our front page from dozens of sources to help provide a richer perspective on financial markets.
Munarriz: What are some of the latest features added to Google Finance?
Stanton: First, you can go to our blog to always stay on top of our latest features. Over the summer, we had a number of launches, including several Google Finance gadgets on iGoogle, the personalized page of Google. We also recently launched Google Finance Canada, our first international version of Google Finance. Smaller updates included more historical data for U.K. and Canadian stocks, additional views on charts, and historical price integration with Google Calendar.
Munarriz: The discussion boards on Google Finance are a mixed bag. Some boards are buzzing with activity, while others are surprisingly dormant. Any theories?
Stanton: We have some very strong discussions on companies like Apple (Nasdaq: AAPL), Google, and NYSE Euronext (NYSE: NYX). These boards are full of high-quality and thoughtful discussions, which was part of our original goal. Also, we offer discussions on [over-the-counter] stocks such as GBRC, which are not available on other popular sites, including the Fool.
That said, it is true that other discussion groups are very light. When we launched discussions, we were very serious to put anti-spam measures in place. There is a lot of noise on other [services’] boards, and we wanted to create an environment where users could connect and have on-topic conversations.
Munarriz: You recently had an interactive Q&A session on the Google Finance blog to solicit user feedback. What did you discover? What do people want most?
Stanton: We had so much fun doing the Q&A session both on SeekingAlpha earlier this year and our own Google Finance blog. Four main themes resulted from the Q&A:
- Real-time quotes. One of our top requests is access to real-time quotes. We feel strongly about this, too. In January, we announced a deal with the New York Stock Exchange which would allow our dissemination of last-sale quote data to all of our users for free. We reached a similar agreement with Nasdaq shortly thereafter. However, because market data pricing is regulated by the SEC, we have to wait for the SEC to approve these deals.
- Internationalization. There were a lot of suggestions to add quotes from various international markets, including Australia and India. Currently, Google Finance offers quotes from many international stock exchanges, including Amsterdam, Brussels, Lisbon, London, Paris, Shanghai, Shenzhen, and Toronto.
- Tools. Many asked for more tools like stock screeners and technical charts. Most of the tools out there today haven’t been updated in years, so we agree there is a lot of room for innovation.
- Content. We’ve had a number of suggestions to add earnings estimates, institutional ownership, and options data. These are all very important pieces of content for investors. Currently, we offer links to other sites that do a good job of providing this type of content. Unlike traditional finance portals, our goal is to quickly connect people directly with the source of information they are looking for, whether it is on Google or a third-party site.
Munarriz: Traffic has been improving at Google Finance since last year’s launch. Any numbers you would like to share? If not, any third-party data?
Stanton: We have seen great growth on Google Finance since we launched, but particularly strong growth over the past six months. Third-party research doesn’t always accurately capture traffic. While page views are one way to measure success, there are other ways that users are accessing Google Finance — for instance, from mobile devices and our portfolio gadget on iGoogle.
Munarriz: Google Finance hasn’t even hit the Terrible Twos yet. What can one expect out of Google Finance over the next year?
Stanton: You can count on us to listen carefully to the feedback we have received so far and offer more of the features stemming from our Q&A. We also have a bunch of features planned in Q4 that, to our knowledge, do not exist elsewhere. You’ll have to watch our blog, or, since you’ve been so kind to offer us a rebuttal, perhaps we’ll give you a sneak peak so you can help break the story on The Motley Fool.
When you work in, on, or around the web, you tend to collect tools. A site here, a toolbar there… you really can’t help it. Here’s a total must have for your SEO toolbox… but don’t tell the developers and designers.
The Web Developer extension from Chris Pederick is a hugely popular and useful tool for web developers and designers everywhere. But this browser add-on is an equal opportunity tool that should be in every SEO’s toolbox as well for quick snapshot views and reviews of sites. It will require the use of one of the following browsers, Firefox, Flock, Mozilla, or Seamonkey, but will run on Windows, Mac OS X, as well as Linux, and it’s free.
While you may find many uses for the extension beyond SEO and even more SEO uses than listed here, below are some of the top ways to put it to use. The best way to follow along though is to first install it, view a site that you are familiar with, and then try some of the methods listed below:
Is all that great copy on the page really text that the search engine spiders can eat up and use for indexing the pages, or is it really just a bunch of images? Select Disable All Images and you’ll quickly find out.
Use the Display Alt Attributes feature to view the alt attribute text of all images on a page. You should do this to make sure that none of the images have been stuffed with keywords, which won’t help in ranking and doing so may actually hurt rankings.
While text is best for navigation and links, if images are used for this, it’s especially important to make sure the alt attributes contain the textual equivalent to capture any value the search engines may give to images used for links.
Select View Link Information to view all the links on a page. Are there more links on a page than you thought? If this is your site, are there any links leading out to sites that you weren’t aware of?
Use View Meta Tag Information to quickly see all the meta information for a page to make sure that each page has a unique, keyword-rich and relevant description.
Use the View Response Headers and check the 404 Error page of a site by going to a page that doesn’t exist, like yourdomain.com/errortest and make sure that it returns a 404 Error and not a 200 “OK” response.
Use Linearize Page to see the order of content based on how search engines will read the content. Is the most important content toward the top or buried at the bottom? Does the content read logically, or are “paragraphs” all jumbled because tables have been used poorly to layout the content?
Select Outline Headings and Outline Current Element to see whether HTML headings have been used (e.g., H1, H2, etc.) to help highlight important page elements. Headings will be outlined and when you mouse over them (or any element), you’ll see the HTML trail in your toolbar, identifying the HTML tags because of the Outline Current Element function, which will allow you to see whether the heading tag is an H1, H2, or other tag.
Bonus… for a little known but very useful feature, select Persist Features if you want to click-thru to different pages of a site while maintaining some of your selections, like outlined headings and displaying alt attribute text as you move from page to page.
While the Web Developer extension won’t stop the need for a deep dive into a page’s code–there’s also a View Source feature for that too–it will satisfy and simplify many of the routine tasks associated with a quick SEO review.
How do you look for information? You search the internet, right? If so, you’re not alone. According to Marketing Sherpa, almost 134 million people in the U.S. regularly use search engines when looking for information online. Of that number, 63 percent look only at the first page of results–at most.
And if you want your site to be there, you need to put a family of strategies called search marketing–a catch-all term for search engine optimization and pay-per-click advertising–to work for your business.
Search Engine Optimization
SEO encompasses the strategies for earning top rankings in free search engines. These are called “organic” or “natural” listings. You can actually direct the way your site’s listed–and improve your ranking–by giving the search engines what they’re looking for.
The goal is to optimize your site so search engines will consider it relevant. Then, they’ll place your site in the top results when people are searching for your product or service. Here are some key SEO strategies:
* Find the hottest keywords for your market. This is the starting point for any search marketing campaign.
* Plug keywords into the right locations in your copy and code. Your website is full of hot spots search engine spiders check regularly for keywords. Put your keywords in the headlines, subheads and body copy of your web pages. In your code, use them in anchor text, alt text, title tags, image tags and meta tags. But use them sparingly: The old strategy of loading up your meta tags with keywords doesn’t work anymore.
* Use keywords that relate directly to your content. If you sprinkle keywords like “guaranteed weight loss” through your site that sells shoes, search engines will ignore you. Your keywords will work best if they reflect what your site is about.
* Keep the spiders coming back with frequent new content. The more fresh, relevant content they find, the higher the search engine spiders are likely to rank your site. Keep all the copy on your pages current, including any changes or updates to your business or products. And archive your newsletters or bulletins on your site. A blog or forum also keeps people heading back for daily updates and discussion.
* Fine-tune your keyword density. Make sure you integrate your keywords as naturally as possible into your copy. You won’t keep your visitors’ attention if the text on your site is just a jumbled bunch of keywords. Aim for keyword density of 4 to 6 percent.
* Collect links from other sites that are considered reputable and relevant. Natural, relevant inbound links are search engine gold. Focus your strategy on requesting one-way links from sites with high natural rankings in search engines. Also, put out “link bait”–quality content that contains a link back to your site. Distributing free articles and press releases is a great way to get quality inbound links. Learn more on this subject in “Write a Keyword-Rich Article to Increase Site Traffic.”
* And don’t forget the power of social networking. By taking part in online communities or uploading your video to a site like YouTube, you can drive new traffic to your website and get new sites linking to yours.
* Use a site map to boost your ranking in Google, Yahoo! and Windows Live Search. Site maps help spiders find their way through all your pages. And with the new sitemapsformatting protocol, the three search titans are giving site owners more clues than ever about how to help index their sites.
SEO should be at the core of your overall internet marketing strategy. It’s one of the most inexpensive and effective approaches available. In fact, much of what you can do to optimize your site for the organic search engines is totally free.
However, it can be slow. When starting out, you’ll probably have to wait before you show up in search results. So here?s something that’ll get you targeted traffic faster.
Do a search on Google or Yahoo!, and you’ll notice a different type of listings set around the organic results. These “sponsored results” are pay-per-click ads that appear when people search using the keywords in the ads. PPC has some tremendous advantages for online businesses:
* PPC ads show up immediately. You can drive traffic to your site right away, even if you haven’t been indexed by search engines yet.
* You only pay for results. No matter how many times your ad is displayed, you pay only when someone clicks on it. And by watching your results carefully, you can determine how well each ad is converting and if it’s worth continuing.
* It’s a great testing tool. With PPC, you can run several ads simultaneously, allowing you to see very quickly which ones work best. Test your keywords this way and use the best ones on your site to boost your organic search results.
In fact, you can use PPC to test everything from your product offerings and price points to your ad headlines and sales copy. Read “How to Attract Visitors to Your Site” for more PPC information.
With a combination of PPC and SEO you can make sure your target market will find you. No other set of strategies offers you so much scope as search marketing. You can dramatically improve your search engine rankings and direct quality, targeted traffic to your website–often without spending a single dime.
A lot of the techniques here are basic, but some techniques come and go. What worked last year may fizzle this year. And discovering a great new search marketing trick could put you far ahead of the competition.
The first step in setting up your online business is to have your own corporate web site or online store. Once your web site or online store is live, the next step and the most important step which plays a vital role in your online success is to bring online traffic or visitors to your web site.
A webmaster or eBusiness owner should know how to bring visitors or potential clients to his web site. There are many techniques for online promotions are available for webmasters to choose from including Search Engine Optimization (SEO), pay per click advertisement and eMail Marketing.
Following factors should be considered while selecting the right online marketing channel/ channels for online promotion:
1- It should be cost effective and should be within your online marketing budget
2- It should be able to produce long term results.
3- It should be able to generate qualified traffic
Search Engine Optimization and Pay per click advertisement are two most commonly used online marketing channels now-a-days. If we compare both, we can see a big difference between them. Search Engine Optimization is a cost effective way to produce targeted traffic as you don’t have to pay for every click your site receives where as pay per click advertisement is very expensive as you have to pay every time a visitor clicks on your sponsored ad to visit your web site. Pay per click advertisement is good for instant traffic generation and ideal for those who need quick results. On the other hand, Search Engine Optimization (SEO) takes time to bring visitors to your web site as the success of any SEO campaign depends on many factors including proper optimization both on page and off page optimization of your web site in accordance with Search Engine algorithm. In some cases rather in almost all cases the results are not guaranteed. But the advantage of Search Engine Optimization is that once your web site is up on SERPS (Search Engine Result Pages) of all major search engines including Google, Yahoo and MSN for your business keywords, your web site start getting absolutely FREE traffic and with little maintenance and updating you can continue to receive this free traffic for as long as you require this traffic.
After you have realized that SEO is the right choice for your eBusiness promotion, the next step is to find a trusted SEO company to outsource SEO. If you are in need of a quality SEO Company, visit the following link to contact one.
- Digital Point Forum
- SearchEngineWatch Forum
- SEO Guy Forum
- SitePoint Forum
- WebWorkshop SEO Forum
- ihelpyou Forum
- Search Guild Forum
- Li’l Engine Forum
- Abakus Internet Marketing Forum
- V7Network Forum (
- WebDev Forum
- Work at Home Forum
- HighRankings Forum
- SEO Chat Forum
- AKA Marketing.com Forum
- Cre8asite Forum
- WebProWorld Forum
- WebmasterWorld Forum
- JimWorld Forum
- TotalWebTalk Forum
A Web rumor of late has Yahoo selling off its search business, possibly even to its adversary Google.
It’s not surprising that Yahoo would consider giving up on search, considering Google has the most market share in that ever-important category. Plus, over the years Yahoo has focused more and more on its media offerings, and has put much emphasis on developing its Panama ad management technology. Indeed, the company seems to be aiming to manage display ads for other publishers, and selling their inventory to national advertisers.
If Yahoo were to sell off its search technology and related contracts, surely other firms besides Google would be interested. However, if Google ever does agree to buy that business, one would expect the Federal Trade Commission, consumer advocates and firms like IAC’s Ask.com and Microsoft to raise eyebrows. After all, if Yahoo’s search contracts were to go to Google, the firm would have much even more defined control of the search market.
There’s been so much speculation about Yahoo over the past year or so, I guess we can add this one to the pool of what-ifs.
Search Engine Optimization (SEO) is the last process I would think of when making my homepage. However, when fighting for customers or the possibility for an audience and thus advertising revenue through page clicks then understanding SEO and placing it in the center of your website’s design is vital for your personal/professional wealth. Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO by Jaimie Sirovich and Cristian Darie and published by WORX as part of its Programmer to Programmer series details many, many valid tactics.
My first impressions were very positive: a potentially theoretical book made alive through the valid use of PHP code examples that permeated the pages with context. A well described book detailing many types of pressures and risks for the budding Search Engine Marketer or website engineer. The book taught me—without pain—a great deal on a complex subject area of which I knew little.