Archive for ऑगस्ट, 2007

A behind-the-scenes look at 2007’s most essential internet marketing strategy.

ऑगस्ट 30, 2007

How do you look for information? You search the internet, right? If so, you’re not alone. According to Marketing Sherpa, almost 134 million people in the U.S. regularly use search engines when looking for information online. Of that number, 63 percent look only at the first page of results–at most.

And if you want your site to be there, you need to put a family of strategies called search marketing–a catch-all term for search engine optimization and pay-per-click advertising–to work for your business.
Search Engine Optimization

SEO encompasses the strategies for earning top rankings in free search engines. These are called “organic” or “natural” listings. You can actually direct the way your site’s listed–and improve your ranking–by giving the search engines what they’re looking for.

The goal is to optimize your site so search engines will consider it relevant. Then, they’ll place your site in the top results when people are searching for your product or service. Here are some key SEO strategies:

* Find the hottest keywords for your market. This is the starting point for any search marketing campaign.
* Plug keywords into the right locations in your copy and code. Your website is full of hot spots search engine spiders check regularly for keywords. Put your keywords in the headlines, subheads and body copy of your web pages. In your code, use them in anchor text, alt text, title tags, image tags and meta tags. But use them sparingly: The old strategy of loading up your meta tags with keywords doesn’t work anymore.
* Use keywords that relate directly to your content. If you sprinkle keywords like “guaranteed weight loss” through your site that sells shoes, search engines will ignore you. Your keywords will work best if they reflect what your site is about.
* Keep the spiders coming back with frequent new content. The more fresh, relevant content they find, the higher the search engine spiders are likely to rank your site. Keep all the copy on your pages current, including any changes or updates to your business or products. And archive your newsletters or bulletins on your site. A blog or forum also keeps people heading back for daily updates and discussion.
* Fine-tune your keyword density. Make sure you integrate your keywords as naturally as possible into your copy. You won’t keep your visitors’ attention if the text on your site is just a jumbled bunch of keywords. Aim for keyword density of 4 to 6 percent.
* Collect links from other sites that are considered reputable and relevant. Natural, relevant inbound links are search engine gold. Focus your strategy on requesting one-way links from sites with high natural rankings in search engines. Also, put out “link bait”–quality content that contains a link back to your site. Distributing free articles and press releases is a great way to get quality inbound links. Learn more on this subject in “Write a Keyword-Rich Article to Increase Site Traffic.”
* And don’t forget the power of social networking. By taking part in online communities or uploading your video to a site like YouTube, you can drive new traffic to your website and get new sites linking to yours.
* Use a site map to boost your ranking in Google, Yahoo! and Windows Live Search. Site maps help spiders find their way through all your pages. And with the new sitemapsformatting protocol, the three search titans are giving site owners more clues than ever about how to help index their sites.

SEO should be at the core of your overall internet marketing strategy. It’s one of the most inexpensive and effective approaches available. In fact, much of what you can do to optimize your site for the organic search engines is totally free.

However, it can be slow. When starting out, you’ll probably have to wait before you show up in search results. So here?s something that’ll get you targeted traffic faster.
Pay-Per-Click Advertising

Do a search on Google or Yahoo!, and you’ll notice a different type of listings set around the organic results. These “sponsored results” are pay-per-click ads that appear when people search using the keywords in the ads. PPC has some tremendous advantages for online businesses:

* PPC ads show up immediately. You can drive traffic to your site right away, even if you haven’t been indexed by search engines yet.
* You only pay for results. No matter how many times your ad is displayed, you pay only when someone clicks on it. And by watching your results carefully, you can determine how well each ad is converting and if it’s worth continuing.
* It’s a great testing tool. With PPC, you can run several ads simultaneously, allowing you to see very quickly which ones work best. Test your keywords this way and use the best ones on your site to boost your organic search results.

In fact, you can use PPC to test everything from your product offerings and price points to your ad headlines and sales copy. Read “How to Attract Visitors to Your Site” for more PPC information.

With a combination of PPC and SEO you can make sure your target market will find you. No other set of strategies offers you so much scope as search marketing. You can dramatically improve your search engine rankings and direct quality, targeted traffic to your website–often without spending a single dime.

A lot of the techniques here are basic, but some techniques come and go. What worked last year may fizzle this year. And discovering a great new search marketing trick could put you far ahead of the competition.

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Why SEO is important for your online success?

ऑगस्ट 30, 2007

The first step in setting up your online business is to have your own corporate web site or online store. Once your web site or online store is live, the next step and the most important step which plays a vital role in your online success is to bring online traffic or visitors to your web site.

A webmaster or eBusiness owner should know how to bring visitors or potential clients to his web site. There are many techniques for online promotions are available for webmasters to choose from including Search Engine Optimization (SEO), pay per click advertisement and eMail Marketing.

Following factors should be considered while selecting the right online marketing channel/ channels for online promotion:

1- It should be cost effective and should be within your online marketing budget

2- It should be able to produce long term results.

3- It should be able to generate qualified traffic

Search Engine Optimization and Pay per click advertisement are two most commonly used online marketing channels now-a-days. If we compare both, we can see a big difference between them. Search Engine Optimization is a cost effective way to produce targeted traffic as you don’t have to pay for every click your site receives where as pay per click advertisement is very expensive as you have to pay every time a visitor clicks on your sponsored ad to visit your web site. Pay per click advertisement is good for instant traffic generation and ideal for those who need quick results. On the other hand, Search Engine Optimization (SEO) takes time to bring visitors to your web site as the success of any SEO campaign depends on many factors including proper optimization both on page and off page optimization of your web site in accordance with Search Engine algorithm. In some cases rather in almost all cases the results are not guaranteed. But the advantage of Search Engine Optimization is that once your web site is up on SERPS (Search Engine Result Pages) of all major search engines including Google, Yahoo and MSN for your business keywords, your web site start getting absolutely FREE traffic and with little maintenance and updating you can continue to receive this free traffic for as long as you require this traffic.

After you have realized that SEO is the right choice for your eBusiness promotion, the next step is to find a trusted SEO company to outsource SEO. If you are in need of a quality SEO Company, visit the following link to contact one.

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TOP Seach Engine Optimization Forums

ऑगस्ट 21, 2007
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Speculation on Yahoo’s Search Plans Abounds

ऑगस्ट 14, 2007

A Web rumor of late has Yahoo selling off its search business, possibly even to its adversary Google.

It’s not surprising that Yahoo would consider giving up on search, considering Google has the most market share in that ever-important category. Plus, over the years Yahoo has focused more and more on its media offerings, and has put much emphasis on developing its Panama ad management technology. Indeed, the company seems to be aiming to manage display ads for other publishers, and selling their inventory to national advertisers.

If Yahoo were to sell off its search technology and related contracts, surely other firms besides Google would be interested. However, if Google ever does agree to buy that business, one would expect the Federal Trade Commission, consumer advocates and firms like IAC’s Ask.com and Microsoft to raise eyebrows. After all, if Yahoo’s search contracts were to go to Google, the firm would have much even more defined control of the search market.

There’s been so much speculation about Yahoo over the past year or so, I guess we can add this one to the pool of what-ifs.

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Book review: Professional Search Engine Optimization with PHP: A developer’s Guide to SEO

ऑगस्ट 10, 2007

Search Engine Optimization (SEO) is the last process I would think of when making my homepage. However, when fighting for customers or the possibility for an audience and thus advertising revenue through page clicks then understanding SEO and placing it in the center of your website’s design is vital for your personal/professional wealth. Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO by Jaimie Sirovich and Cristian Darie and published by WORX as part of its Programmer to Programmer series details many, many valid tactics.

Search Engine Optimization

My first impressions were very positive: a potentially theoretical book made alive through the valid use of PHP code examples that permeated the pages with context. A well described book detailing many types of pressures and risks for the budding Search Engine Marketer or website engineer. The book taught me—without pain—a great deal on a complex subject area of which I knew little.

Download PDF

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Does Google deserve lawsuits?

ऑगस्ट 8, 2007

Google seems to never catch a break when it comes to YouTube. Media giant Viacom, which owns Comedy Central, MTV, and Paramount Studios has seen the National Music Publishers’ Association join their lawsuit against YouTube. The companies claim that videos posted on YouTube keep songwriters, artists and studios from receiving due compensation for posting their music/films/etc.

NEW YORK (AP) – A group of music publishing companies said Monday it is joining a copyright infringement lawsuit against Google Inc.’s video-sharing site YouTube.

The National Music Publishers’ Association said it was joining the lawsuit out of concern that many songwriters weren’t receiving proper compensation when their music appeared on YouTube videos.

The lawsuit also includes as plaintiffs The Football Association Premier League and Viacom Inc., a media company that owns MTV, Paramount Pictures, Nickelodeon and Comedy Central.

The plaintiffs say YouTube is breaking the law by hosting video clips that they hold the copyrights to. However, YouTube says it’s complying with the law by immediately taking down any clips found to be violating copyrights after receiving notification.

David Israelite, chief executive of the NMPA, said in a statement that the music publishers’ group was “very concerned about YouTube’s approach to copyright.” The lawsuits have been combined for trial purposes into one case being heard by U.S. District Judge Louis L. Stanton in New York.

Music publishing companies administer the copyrights of songwriters and composers and collect the royalties that are due to them.

Copyright 2007 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

 

Keeping records from Google

Trying to keep your internet activity to yourself is nothing new, but a Web site called googlonymous.com is looking to keep records of your Google searches safe. Even from Google.

According to the Googlonymous, Google keeps records of who searches for what on their site, and will turn it in to the authorities when asked.

The promise of Googlonymous? Just that. Google. Anonymously.

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