Archive for जुलै, 2006

Google Enterprise Unplugged

जुलै 27, 2006

Need corporate info on the go?

Corporate networks, (CMS) content management systems, databases – searchable on mobile devices…

If you thought walking and chewing gum at the same time was hard, try walking and searching your corporate information! But wait…now that the new Google Search Appliance Mobile edition has hit the streets, you can do just that. Access your enterprise info while on the go, including searching your corporate network, databases, various content management systems, and your public website. You can even leverage our Google OneBox for Enterprise technology to get real-time info from a range of other business applications!

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Use RSS To Boost Your Business

जुलै 23, 2006

Are you wondering what you can use RSS for right now? Here are some practical examples of RSS at work.

Use Your Own Content
Almost ANY web based content can be transformed into an RSS feed. The only real requirement is that the information changes regularly.

Thoughts/Commentary
You’ve probably heard of the term “blog” or “weblog”. It’s a page that displays (in chronological order) a series of writings on whatever the author wants to write about. While a normal blog also allows others to add their comments to yours, you don’t have to offer that functionality.

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Set up a page where you regularly add your thoughts on all sorts of issues – or just one issue – with the most recent post at the top of the page. Include these items in an RSS feed, and you’ve got a whole new audience for your pearls of wisdom.

Newsletters
If you regularly produce an email newsletter, then consider converting it to RSS format as well as continuing to email it. After all, your newsletters ARE also shown on your web site… aren’t they?

New Links
If you have a links directory, considering creating an RSS feed of the new links added to your directory in the last week or so. If you have a category structure within that directory, with links added often, you can create a feed for each category.

New Members
Do you run a public membership site? Recently joined members could be listed in an RSS feed with links direct to their profiles. What a great way to welcome new members!

News Headlines
Typically, the main use of RSS is to present headlines and a short introduction to “newsy” stories. Create an RSS feed on your site featuring your company press releases, site updates, etc.

Upcoming Events
RSS is a great way to let people know of events and activities that may be happening soon. It’s easy to turn an “events” page into an RSS feed.

Ticker RSS Feeds
Do you have timely information, e.g. important stock figures, to communicate to your customers? Automate the process with software and RSS can feed new critical information on an hourly basis (or more frequently if needed).

Articles
Share your knowledge. This is a more “formal” type of writing, where you write a series of articles on a specific topic. Add a new article on that topic every week or so. Set up several topics and you’ve got several new RSS feeds to attract even more interest in what you know.

Don’t forget to include a resource box in the article which allows others to reproduce your article on their site, with an obvious link back to you.

New Products
Got an online store with new inventory added regularly? Add details about your newly added items to an RSS feed to let people know what’s just come in.

Weekly/Monthly Specials
Do you regularly make special offers on different products in your inventory? Again, RSS is a great way to tell people what’s on special this week… or this month.

Using Content From OTHER Web Sites
If a site offers an RSS feed for people to subscribe to, you can possibly use that feed on your site. Just check the terms and conditions on the site FIRST to see if you can reproduce the feed. If in doubt – send an email or phone them to ask permission.

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